Did you miss recap 1?
Long before I knew that I’d partake in SXSW festivities, I knew that I’d be going to the TECHmunch food blogger conference! It was my first food blogger conference. I was ready to soak up the info…and food!
Prior to the conference, we were invited to a wine tasting event presented by TECHmunch, Forkly, and Whole Foods. It was called Tango con Vinos Argentinos….wines from Argentina. I tried 2 Malbecs that I enjoyed and really liked chatting with Babette, the founder of Bakespace & TechMunch.
Churrasco style meats–get in my belly! Yum for the garlic pepper sausage.
My first swag bag!
TECHmunch Austin was held on Spring Forward Sunday. It was bright and early…too early! The first thing on my mind was COFFEE!!
Thank goodness for Chameleon Cold Brew Coffee!! This guy was SO nice and he got a lot of love from the food bloggers during the conference. We were in need of some caffeine! He said that he doesn’t add any creamer to his coffee since due to their brewing methods, it’s less acidic already. I usually drink my coffee black already, so I followed his suggestion. He was right on, very good!!
After I had a morning jolt, I got to know the folks that I was sitting by. Who was I sitting by? Two reps from Peanut Butter & Co! What luck!!! Why yes, I would like to become friendly with super nice & funny people that also work for a peanut butter company that I heart!
A mid-morning break to enjoy strawberry & mixed berry smoothies from Driscoll’s.
An afternoon cupcake break courtesy of KitchenAid.
There were many good speakers during TECHmunch.
Some of the highlights for me:
Natanya’s presentation on Finding Your Focus
My takeaways from her: work on your point of view. When you find your unique voice, your audience size may grow. What emotions do you want to convey in your blog? For me: laughter! Snarky, but fun!!
Serena’s presentation on Setting up an Editorial Calendar
I’d never considered an editorial calendar, but it would be a great planning, organizing tool for my blog. She suggests it to plan out posts. For example, for holidays, post about that holiday recipe about 2-3 weeks prior to the holiday. Then maybe a reminder post/link on the day of the holiday.
Stephanie’s presentation on SEO & Getting the Most Out of Your Content.
SEO still overwhelms me!! As a very part-time, sporadic blogger, I’m not ready to invest in learning SEO strategy, but still great info. She did suggest going to Google trends to get ideas for content as well. Since nowadays I enjoy blogging about pop culture more than recipes, this idea may be a great one for me! All of the Google trends now are March Madness related and I included a blurb about it in yesterday’s post.
Meghan’s presentation over Food Styling
Meghan’s presentation was my favorite! It was so fun learning insider tricks. As a food stylist, Meghan has many tools: Q-tips, makeup wedges to clean up spills…a water bottle to mist food…denture glue to hold food together! She wears white gloves to not get smudges on plates and uses tweezers to delicately reposition food.
She suggests keeping boxes of instant mashed potatoes on hand too! There may not be a whole lot of soup in that beautiful picture of soup you love! It may be filled with instant mashed potatoes on the bottom to add height and then carefully deconstructed soup added in to the bowl.
OH! And the best part of the day!!!! Guess what I won?!?!?